We are now working to consolidate the overall business unit and activities of the manufacturers, including increasing the number of ponds per manufacturer, says project manager Anne Mugaas.

Seafood is an important natural resource in Madagascar, and historically, several attempts to start with profitable farming for sale on local markets have failed. By developing fish farming as a sustainable industry with growth potential, Norges Vel contributes to poverty reduction, more jobs and better nutrition.

A challenging value chain project

It presents challenges when manufacturers are organizing themselves in new forms of cooperation to get results. Participants' motivation and trust to participate in the project are central and it is important to handle the price problem. Establishing a good system for fingerlings is essential and demanding, while nature and climate conditions with cyclones create problems for infrastructure in farming. Zero tolerance for corruption is crucial to enforce, in addition, sustainability is a priority area, both environmental, organizational, social and economic.

Organizing all this "from sea to table" requires cutting edge expertise in all parts of the value chain.

We set ourselves the goal that the breeding project should:

  • Create profitable business development - Reduce poverty, unemployment and malnutrition, and that project results should have high relevance for transmission
  • Strengthen the nutritional basis of 250 households with a total of more than 1250 people
  • Support manufacturers in organizing and developing a cooperative union with five local cooperatives
  • Increase cost coverage for the cooperative union from 5 to at least 75 percent

Norges vel's contribution and role

  • Project management and quality assurance from A-Å
  • Ensure equal opportunities for women and men
  • Ensure technical training and secure the quality of the fish farming
  • Help ensure market access and product development for the manufacturers
  • Ensure climate-friendly and sustainable farming development
  • Ensure human rights, good working conditions and manage risk
  • Provide training and counseling in strategy, financial management, organization and business development
  • Impact work on sustainable framework conditions for the development of farming and industry development in Africa in particular


  • Profitability from under 30 USD to around 80 USD per month for 250 small producers who have started selling fish
  • Tilapia weight gain from 100 to 250 grams in average, as well as improved productivity tailored demand in the market
  • Sales of fresh fish on ice from its own outlet in the largest port of Toamasina and in the capital Antananarivo
  • Ponds with fingerlings and harvest / sale started August 2012, hatchery is established and approved by the authorities
  • Competence enhancement measures on farming and business have been implemented and continued
  • Cooperation with competence communities in Asia, Norway and Madagascar
  • 30 percent female participation, ongoing work for strengthened gender equality
  • Enterprises established with manufacturers (members / owners) with quality branding, input / feed access, technical assistance, business training and marketing / sales

"The good results from this project have led Norges Vel to have been asked to try out a similar model in Mozambique from 2017. We have also experienced increased interest and visits to Madagascar from others who want similar development," Mugaas says.