In addition to advancing business development, Norges Vel was dedicated to stimulating public education during the first years, among other things by starting gardening schools, organising public education trips and distributing different advisors for people in villages.

In 1810 Norges Vel creates a book trade commission for printing and distribution of their own texts, it is considered Norway's first publisher.At the same time Norges Vel initiated scientific education for craftspeople and fabricators in cities, and they organised a network of travelling teachers in agriculture.

The public education work was not without issue. When the the board of directors suggested training teachers for public schools it was the final straw for the monarchy. That sort of thing is left to the government and the company was briskly put it its place.