På Zanzibar har eggene hvite eggeplommer og det har først og fremst å gjøre med hønseforetThe collaboration between Johooo, Sunnmørsmat and The Royal Norwegian Society for Development (Norges Vel) will create jobs and business for poor women in Zanzibar, the island that belongs to and is located just outside Tanzania in East Africa. But what about the golden egg? In Zanzibar, the eggs have white egg yolks, which has primarily to do with the lining. In addition, there is little focus on food security and safe production. This is a challenge for the tourist industry who would like to serve safe eggs with yellow egg yolks to their international guests. The project "Golden eggs of Zanzibar" will change this.

Building an organization

“We are very pleased with this collaboration with Sunnmørsmat and Johooo,” says Reinaart Pretorius, head of the international department in Norges Vel. “The agreement means that we will now organise and build up jobs and business activities for women in Zanzibar. The work is done through our office in Tanzania.”

Small units will be established with egg production, a central facility and an infrastructure for distribution. The women in the project will receive training in production, sales and marketing. The production units will be owned and operated by local women's groups. A business plan has been prepared and a comprehensive market survey has been conducted among the hotels in Zanzibar to secure the market foundation.

“This project is fully in line with our goals for Norges Vel's ideal work. We want to help reduce poverty and achieve food security through sustainable business development within agriculture and food production, says Pretorius.”

Ideal initiative

Mari Maurstad sitter i styret for Johoo sammen med ildsjelene Rune Haram (tv) og John John BrusethThe initiative for the golden egg project came from John John Bruseth in the voluntary organization Johooo and Rune Haram in the company Sunnmørsmat AS (Mari Maurstad in the photo are a boardmember of  Johooo). The reason was that many women in Zanzibar have little or no income. The two initiators also wanted to help raise the quality of eggs produced in Zanzibar in general. Establishing better and safer production methods increases food security and improves citizen health.

“I find it incredibly exciting and interesting to be allowed to participate in this collaboration, which aims to employ more than one hundred women in egg production in Zanzibar," says Haram, who has extensive experience and expertise in egg production.

“This is very good news. Finally, we are where we want to be. Through this formal cooperation, the future looks much brighter for the poor women we have worked through Johooo to promise by creating sustainable businesses. We have been working to improve their everyday lives for many years, so this is a fantastic step forward towards the goal,” says Bruseth.