Norges Vel is committed to developing local value chains where the value created stays in the local community. Value chain development is an impactful way to help Norwegian and international entrepreneurs to a greater part of value created and increased revenues.
A value chain is the process that creates a business' and a community's walue. Norges Vel develops entire value chains with all value creating activities, both in new and existing enterprises. Especially within the green and blue sector. Value chain development gives businesses a clear competitive advantage and often a greater share of value creation.
Creates new business and employment
Norges Vel thinks holisitc and works across environments and sectors. We are interested in the end consumer's perspective and what creates business and employment. We develop value chains from a - z. An example from Østfold is the project Norsk Maltbygg that has resulted in a new cereal variety and increased production of food grain. A whole value chain has been developed from grain to consumer, including through Coop's series Golden Barley, which was a great success in the stores.
Smallholders increase their income
In our international programs, the main strategy is to prepare organised farmers for participation in modern value chains. Such value chains can give smallholder farmers opportunities for increased revenue by meeting the demand for more processed food in urban markets. However, it is often higher startup cost and risk when participating in these markets. Traditional markets therefore still provide many smallholder farmers an alternative, in most of Norges Vel's programs the two options operate side by side.
In Madagascar, Norges Vel has developed a value chain for farming the freshwater fish Tilapia from pond to table. In three years, the 200 small-scale producers participating in the project have almost tripled their monthly income from farming Tilapia. We have also supported the producers to organise and develop a regional cooperative with five local cooperatives.